Client: Greenleaf Products

Agency: Props Branding

Task: Create packaging that symbolizes lightness and airiness, perfectly suited for home baking enthusiasts and those who are health-conscious.

Concept: Stevia is not just a sweetener; it’s a symbol of health care and love for cooking. Designed for those who value naturalness and strive for proper nutrition, Stevia is the ideal sugar alternative for diabetics and anyone looking to maintain low blood glucose levels without extra calories.

Design: The Stevia packaging is executed in light, soft tones, emphasizing its natural origin and lightness. The design elements include images of fresh stevia leaves and appetizing baked goods, making the product attractive to the target audience. The texture of the packaging resembles thin paper or fabric, enhancing the feeling of airiness and weightlessness.